Product analytics
Sep 5, 2026 to Oct 2, 2026, 28 days. Compared with Aug 8, 2026 to Sep 4, 2026.
Segment
Everyone
Daily active users
6.9% higher than the previous period7,692
Average per day in this range
New sign-ups
10.0% higher than the previous period9,029
322 a day
Activation rate
1.4 pts higher than the previous period51.5%
Sign-ups who made a first project
Week-1 retention
1.0 pts higher than the previous period45.2%
Came back the week after joining
Daily active users
Sep 5, 2026 to Oct 2, 2026. Busiest day: Sep 15, with 9,159.
- This period
- Aug 8, 2026 to Sep 4, 2026
Sign-up funnel
4.34% of the people who open the sign-up page end up paying, against 4.48% in the previous period.
- Opened the sign-up page18,017Everyone
- Submitted the form9,02950.1% of previous
- Verified their email6,95577.0% of previous
- Created a first project4,64866.8% of previous
- Invited a teammate2,06944.5% of previous
- Upgraded to a paid plan78237.8% of previous
The biggest loss is between “Invited a teammate” and “Upgraded to a paid plan”: 62% of people stop there.
Retention by sign-up week
Share of each week's new users who came back, counted week by week after they joined.
| Joined | Users | Week Wk 0 | Week 1 | Week 2 | Week 3 | Week 4 | Week 5 | Week 6 | Week 7 |
|---|---|---|---|---|---|---|---|---|---|
| Week of Aug 10 | 1,911 | 100% | 43% | 33% | 31% | 25% | 24% | 22% | 22% |
| Week of Aug 17 | 2,111 | 100% | 45% | 32% | 28% | 27% | 26% | 24% | Not yet |
| Week of Aug 24 | 1,854 | 100% | 48% | 35% | 32% | 25% | 24% | Not yet | Not yet |
| Week of Aug 31 | 1,778 | 100% | 44% | 37% | 28% | 27% | Not yet | Not yet | Not yet |
| Week of Sep 7 | 2,142 | 100% | 48% | 38% | 29% | Not yet | Not yet | Not yet | Not yet |
| Week of Sep 14 | 2,040 | 100% | 42% | 37% | Not yet | Not yet | Not yet | Not yet | Not yet |
| Week of Sep 21 | 1,999 | 100% | 47% | Not yet | Not yet | Not yet | Not yet | Not yet | Not yet |
| Week of Sep 28 | 1,954 | 100% | Not yet | Not yet | Not yet | Not yet | Not yet | Not yet | Not yet |
0%55% or more
- Typical week-4 retention
- 26% of a cohort
- Strongest first week
- Joined week of Aug 24, 48% came back